Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed. Millennials and Gen Z are taking over the workforce,...
Finding a solution built to help you grow better A CRM is more than a contact database or system of record; it’s the heart of your customer’s experience with your brand. And it’s designed to ensure seamless interactions at every touchpoint. Whether you’re looking to...
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a...
“I know a lot about artificial intelligence, but not as much as it knows about me” (Dave waters). Marketing automation and artificial intelligence became common words to describe tools that allow marketers to automate and optimize tasks across marketing and sales...
HubSpot keeps relasing more and more updates to its' already easy-to-use software. The reason behind it is to add more power to provides its' customers with more and more tools. This blog sums up some of the important July updates . Marketing Hub Email Saved Sections...
COVID-19 has led more and more companies to target consumers directly(B2C). They realized to realize that if they do not have an online presence, they simply do not exist. Are you one of these companies? SHEIN, the Chinese fashion chain, overtook Amazon in terms of...
AS a a growing company, you have leads in your system but your sales team “complain” constantly that they are not good enough. Not all leads can be qualified and that is a fact. So what can we do about this? How easy will it be for our sales team to focus only on the leads that have the best potential to be converted into a deal? This is where lead
